Supporting The Buying Power Of Growing Communities, Bank Raya Presents Pinang Flexi

Photo: Doc. Bank Raya

JAKARTA - Bank Raya continues to be committed to providing solutions for integrated digital banking products that are easy and safe for the public to access, through synergies with the PT Bank Rakyat Indonesia (Persero) Tbk (BRI) ecosystem.

This time, Bank Raya supports the needs of employees with digital loans based on payroll accounts at BRI and Bank Raya, Pinang Flexi provides convenience for digital multipurpose loans with a fast, easy and accessible process anywhere, with submissions through the Pinang application available on Android.

Thus, in the midst of Ramadan and ahead of Eid al-Fitr, customers will find it easier to meet various needs by accessing loans through Pinang Flexi.

Bhimo Wikan Hantoro, Director of Digital and Operations of Bank Raya said, Pinang Flexi is the forerunner of digital loan products that have been initiated since 2019. In its distribution, it has collaborated with companies that have payroll accounts at BRI and Bank Raya.

We are also developing a derivative product from Pinang Flexi with a larger ceiling, so that customers are more flexible in allocating their needs. The development of this product is certainly in line with our target to encourage business growth to accelerate long-term profitability," said Bhimo in his statement, Friday, April 7.

Bhimo added that in the midst of Ramadan and before Eid al-Fitr, the community certainly has various needs that must be met, such as basic needs, the need for Eid homecoming, and other needs to use Pinang Flexi because it has an advantage, namely easy and fast disbursement.

Currently, Pinang Flexi is targeting several BRI subsidiaries with the potential of tens of thousands of employees in the BRI Group ecosystem, so that the growth of Pinang Flexi in the future is still very wide. Pinang Flexi has also collaborated with BPJS Ketenagakerjaan, its subsidiary and BRI affiliate, which are currently in the process of achieving product-market fit.

As of March 2023, Pinang Flexi has been accessed by more than 22.000 customers, this customer growth has increased 71.07 percent compared to last year.

"Our commitment is to reach more customers who can access Pinang Flexi facilities, for that we will continue to encourage potential collaboration with various companies to provide cash loans for their various employee needs," said Bhimo.