Culinary Sector Dominates Waralabat Business In Indonesia

Illustration. (Photo: Doc. Antara)

JAKARTA - The culinary sector dominates the franchise or franchise business in Indonesia and is the prima donna because of a large market, as well as the ease of running a business with the support of franchise owners.

According to an ESB press release, quoted from Antara Sunday, March 12, the Indonesian Ministry of Trade called culinary as a field that dominates the franchise business in Indonesia with a portion of 53 percent, followed by a retail sector of 15.3 percent in 2021.

The culinary franchise business has a low level of risk and greater potential gains due to the already formed branding. But franchise holders generally are novice businessmen, and unfortunately not a few have failed because there is no mature business operating system, said ESB CEO and Co-Founder Gunawan.

"ESB has integrated software technology specifically for culinary business operations. This technology can increase culinary business profit through time efficiency, costs, and effective services for users of the ESB ecosystem," he said.

The ESB technology platform presents an end-to-end cloud-based solution to help culinary business actors manage their culinary business operations. So that business owners can focus on doing their main expertise, namely developing a culinary business, said Gunawan.

The end-to-end solution presented by the ESB ecosystem makes ESB different from other culinary business technology. The ESB ecosystem allows culinary entrepreneurs to run their business only through one platform. Examples include ordering food ingredients that can be done through the ESB Goods, cash cashier services through the ESB POSLite. Then bookings through the ESB Order and reservation through the ESB Book. Until the service loyalty program through the ESB Loop.

Complementing the ESB digital ecosystem, a website-based platform is also presented, namely Ayomakan, which is directly integrated with the POS ESB. Through Ayomakan, ESB not only helps merchant business operations, but can also increase merchant transactions by helping with exposure to their brands, facilitating orders, to payments.

In addition, Ayomakan also makes merchants easier to reach by consumers who want to deliver orders, pick-ups to reservation. Furthermore, consumers can also look for reference places to eat, see trends, and reviews via Ayomakan.

Many local culinary businessmen feel helped by their business operations by the ESB ecosystem, one of which is Viarasa, a franchise that has nine brands with more than 350 outlets throughout Indonesia.

"The ESB ecosystem allows data from the kitchen center to our outlets to connect, thus producing accurate reports and calculations. Detailed features at the ESB Core and ESB PosLite can also help us monitor inventory, so we can make decisions at the right time," said Viarasa CEO and Owner Vincent.

ESB participation in Info Franchise & Business Concept (IFBC) Expo 2023 located at Hall 1 ICE BSD Tangerang on March 10-12 2023. Especially at IFBC Expo 2023, ESB will provide special offers to culinary businesses who want to streamline their business. ESB provides a special promo starting from IDR 1,300 per outlet per day for the digital cashier application, ESB POSLite.

During this event, business people can also replace the old Point of Sales (POS) application system with the POSLite ESB. The special program is added with the support of an ESB integrated system for 1 year. In addition, the features obtained are also complete, starting from all available reports, digital menus, receiving online and offline payment methods, as well as free loyalty systems and live at ikumum.com.