JAKARTA - Success in doing business is the dream of business actors. However, not a few entrepreneurs have ultimately chosen to resign because of the increasing number of competitors, especially in today's digital era.
Many people think that to be successful in doing business is enough to have strong capital and products to sell. Strong capital allows entrepreneurs to do massive promos to attract customers in the hope that they will buy again in the future. However, in the end this method is still a loss.
Then, how can you prevent the business being built from experiencing the same thing, which will be even more successful in 2023? Prisma Link's Head of Sales and Marketing Stefanus Kurnia Suryaputra shares a number of points that entrepreneurs need to pay attention to to to be able to develop business, especially for entrepreneurs who are just starting out.
Get to Know the Market Target and Its Potential
The first and basic thing is to find out which customers need and buy your products or services. By identifying the target market, it will be easier to communicate the products to sell.
In addition to recognizing the target market, it is also necessary to know the potential of the target market whether it can bring benefits or not. Do not let you waste a lot of time, money and energy even though the business potential is very small. To find out the potential target market, you can do research using a tool from Google called Google Trends Indonesia. Make sure the products sold have trends that tend to rise, not go up and down or up at certain moments (seasons).
If the product being sold is a physical product, you can do research through the marketplace by looking at if anyone sells similar goods with your product. Marketplace can help you prove that your target market has the ability to buy by looking at the large amount of similar items that have been sold.
Know the Reasons for Customers to Buy Products
When was the last time you bought items like clothes, TVs, or smartphones? And what's the reason for buying these items? You may answer because of your needs or because there is a promo. Likewise in your business, you need to know the reason why customers buy the products they offer, do they really feel they really need, just want to buy, or buy because they feel capable (there is prestige offered). By knowing the reason, you can prepare a better customer journey for customers.
Communicate Differences in Your Products
If you want to buy a product or service, usually customers will do a few things before deciding to buy. One of the most often done is looking for a review to find out what distinguishes your product or service from others. Therefore, you must communicate unique things or benefits that customers will only get if they buy from you, such as free retour if the size does not match or support for service 24/7.
In addition to the points above, Stefanus also added the importance of managing payments appropriately so that businesses can run smoothly and provide convenience for customers when buying your products or services. One of them is by using payment gateway services. Thus, business owners can focus on building and enjoying profits from their business.
Well, payment gateway PrismaLink provides a variety of services to help smooth digital transactions of business owners. Having obtained a license from Bank Indonesia, currently PrismaLink is trusted by many major merchants in Indonesia.
"We provide a variety of payment methods to help increase sales conversion of business owners. With so many alternative payments, customers can make transactions easier," said Stefanus.
As a financial technology provider for payment gateway services, PrismaLink has partnered with many banks in Indonesia, such as BCA, BRI, Bank Mandiri, BNI, Bank Permata, Bank Danamon, Maybank, CIMB NIAGA, Bank OCBC NISP, BSI, BTPN, DBS, BJB, and others. Currently PrismaLink has several superior products, such as virtual accounts, installations or recurring payments, Debitin
"In the future, we will focus on continuing to develop products that have been owned and increase partnerships," concluded Stefanus.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
