InJourney Will Focus On Promotion Of Five Super Priority Tourism Destinations

Director of Marketing and Tourism Program InJourney Maya Watono. (Photo: VOI/Mery Handayani)

JAKARTA - InJourney's Aviation and Tourism SOE Holding will focus on marketing tourism destinations in Indonesia. Mainly in the five super priority tourism destinations (DPSP).InJourney Tourism Marketing and Program Director Maya Watono revealed that her party will focus on promoting at these tourism points in the next two years. According to her, Indonesia is currently often campaigning for the title 'Underful Indonesia'. But unfortunately, the promotion of tourism locations specifically, rarely carried out in Indonesia. "I think about branding, Indonesia is very nation branding, but currently destinations are not being highlighted. For example Japan, people want to go to Tokyo, for example to France, people want to go to Paris. Indonesia does not carry out destination development," she told reporters, at the InJourne office, Sarinah, Wednesday, November 30. Therefore, continued Maya, her party will focus on promoting tourism locations specifically. To support promotion running smoothly, Maya said that she would boost infrastructure improvement. "In the next two years (we will focus) destination development, that's why we focus infrastructure, because when we don't form, we can't attract tourists, there must be amenities and others," he said.

As one of his efforts, PT Aviasi Wisata Indonesia (Persero) will hold an international music concert as well as a commemoration of the New Year's Eve at Marina Bay Labuan Bajo. "This is part of attraction, one of, but the impact, awareness will be longlasting while we fix infrastructure, we will hold continuous (events) in Labuan Bajo," said Maya.