Currently The Estimated Value Of Sponsor In The Arema FC Club Season 2022/2023

Illustration (Photo: Doc. Antara)

JAKARTA - Deep sorrow still enveloped Indonesian football after the tragedy that occurred at the Kanjuruhan Stadium, Malang after the Arema FC match against Persebaya Surabaya last weekend.

It is known that after the match there was a most heartbreaking event in the history of Indonesian football because hundreds of lives died allegedly due to an error in security procedures by the authorities.

In fact, football is entertainment and a pleasure for anyone who watches. Animo jumped fans at the stadium as undisputed evidence that this nation has a big ask for round skin sports.

So don't be surprised if many people want their products or companies to be seen by many people through the football media. From here, a quite fantastic turnover of money developed.

A study reported by the University of Indonesia Institute for Economic and Community Research (LPEM UI) states that the valuation of Liga 1 for the 2022/2023 season is estimated to reach IDR 2.7 trillion. This figure is predicted to be higher than the 2019 period (before the COVID-19 pandemic) which was only IDR 1.35 trillion.

So what about the economic value that rotates at a club like Arema FC? Based on the information gathered by the editors, at the beginning of this season the pride team of Malang residents was inhabited by seven official sponsors who competed in the main jersey, namely The legislation, Indomie, MS Glow for Men, Vidio, Bukalapak, Extrajoss, and KFC.

Meanwhile, for the training uniforms, three main supporters were displayed, namely The Legion, Bola88 and MS Glow for Men. The latest news stated that the management terminated the contract with Bola88 because it was suspected to be affiliated with gambling activities.

It did not say exactly how much the contract value of each of the companies is, considering that the types of sponsorship are quite different depending on the size of the logo installed and the placement in the team costume.

However, the editor got an idea of how much money to pay to be part of the team. This is known from the statement of President Arema FC Gilang Widya Pramana.

"Now COVID-19 has received a sponsorship of IDR 3 billion, which is extraordinary. We are a maximum of IDR 5 billion, that was before the pandemic," said Gilang last season who also became the owner of Juragan99's business.

That is, if there are seven sponsors in the first team Arema FC, then at least this club pocketed IDR 21 billion per season. This value has not been added to royalties for broadcasting rights, sales of match tickets, or other collaborations.

Even so, Gilang had time to 'open the kitchen' Arema who said that the need for funds to support one team for a month is no less than Rp. 20 billion.

"The club's expenditure is IDR 20 billion one month for player salaries, operational costs and others," he said.

Regardless of the elements of football monetization, one thing that all parties must realize: no football is worth life. Singo Edan recovers quickly!