Become A Marketing Agency Leader At A Young Age And Create Many Viral Ads, Aripat Has Interesting Tips

Photo: Doc. Instagram @aripatt

JAKARTA - The figure of Arief Fadli or commonly called Aripat, is a young man born on August 30, 1997 who now serves as the leader of Kece Entertainment, a marketing agency based in Jakarta.

Prior to Kece Entertainment, Aripat had experience in the marketing world from the age of 20. From a Multimedia Vocational School graduate, Aripat has tried his hand at being a SPB (Sales Promotion Boy) fashion bazaar, becoming a salesperson in a property and leasing company. In every profession he takes, Aripat always learns new things in the field of marketing.

"From the age of 20, I have learned many things, starting from copywriting so that people are interested in what we sell. As simple as choosing the phrase 'Buy 1 take home 2' is far more effective than the sentence 'buy 1 get 1 free,' said Aripat in his statement, Thursday 4 August.

When he became an apartment sales or property agent, Aripat managed to sell 8 apartment units in less than 4 months with a total sales value to date of approximately IDR 1 billion.

"Thank God I was able to have this achievement at the age of 20 because of the marketing knowledge I learned in the field and from my mentors such as personal branding on social media. And then when I worked at a Leasing company that took care of cash guarantees, I learned the name positioning. The knowledge of copywriting, branding and positioning is what I brought to Kece Entertainment," continued the owner of the @aripatt Instagram account.

Moving on from SMK Multimedia, Aripat's initial job at Kece Entertainment was managing music videos. Thanks to Aripat's loyalty, hard work, consistency and persistence, he is now a leader at Kece Entertainment.

When he entered Kece Entertainment, he learned a lot ha. Starting from the work of making music videos that are different from the others, there are stories, learning to make plot twists, editing vlogs so that many can watch, until finally in the pandemic I can survive because I work a lot online.

"Those three things are the basis for Kece Entertainment every time they work on advertisements or campaigns for a brand. From there, many brands start to believe in us," said Aripat.

Because he feels that digital marketing is an effective way for now, Aripat provides some basic tips for young people who want to make video marketing for campaigns or advertisements.

"The first one must know the basis or have a foundation first. One of the basics or foundations is anxiety. A good product starts from anxiety and the product becomes the solution. So focus on the anxiety, research the anxiety, continue to highlight the solution that can be related (felt) with many people. Social media content that is full of likes and comments is usually what many people relate to," he explained.

Under Aripat (@aripatt), Kece Entertainment has successfully handled viral campaigns and advertisements such as the ad 'Anya Geraldine Mandi Lama' on MS GLOW, Marshel Widianto & Babe Cabita on MS GLOW FOR MEN, campaign 'Eating Nasi Padang with Hands vs. Use Spoons' from Arief Muhammad, and many more.