JAKARTA - Beer and football usually go hand in hand. However, at the Qatar 2022 World Cup, this unwritten rule was violated after the host country banned alcohol consumption in stadiums and on the streets.
Budweiser, the world's second-selling beer brand has a 75 million euro contract with Qatar in 2021. However, in the end the product will not be usable.
In fact, Budweiser already has sales points spread throughout Doha. It's just that, on Friday before the kick off of the World Cup, the news of the ban spread.
Drinking alcohol is only allowed in prohibited areas within the fan zone. Every fan can only buy a maximum of four pints at a price of around 15 euros.
"Well, this is strange," the company wrote on Twitter after learning of the incident.
Now, the rest of the Budweiser beer that is not 'used' is stored in the warehouse and they don't know how to throw it away.
To that end, Budweiser decided to give it to the country that won this quadrennial grand tournament.
"New day. New Tweet. The winning country gets 'Buds'. Who's that?" they posted on Twitter.
New Day, New Tweet. Winning Country gets the Buds. Who will get them? pic.twitter.com/Vv2YFxIZa1
— Budweiser (@Budweiser) November 19, 2022
However, in the end, Budweiser will sue FIFA because this beer company has signed an exclusivity contract with the parent of football in the world.
In addition, they can also sue Qatar for violating an agreement signed with FIFA requiring them to "respect contracts with sponsors".
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