Tips Adding Revenue During Ramadan

Photo: Special

JAKARTA - The momentum of Ramadan and Eid al-Fitr is predicted to increase economic growth. This is because consumption during this period is relatively much larger than other times. In addition, mobility barriers from the COVID-19 pandemic are decreasing.

BPS data also noted that the inflation rate in Ramadan was relatively lower than the previous year, which was 0.18 percent. The magnitude of the economic potential in the month of Ramadan is a very unfortunate opportunity to miss.

Therefore, Kominfo Bersama GNLD Siberkreasi held the Ngabuburit Digital Literacy Obral (OOTD) with the theme "Increase Cuan in Ramadan" on Wednesday, April 13.

CEO of Infina and Coordinator of the Cybercreation Creative Content Division, Oktora Irahadi, explained that the pattern of public consumption during Ramadan is always greater. Therefore, business opportunities are also increasing.

In creating creative content, Oktora mentions the importance of market targets, perspectives, social media trends, and personal branding. The ability to recognize these things is a crucial step.

Oktora shared efforts to earn money during the month of Ramadan. The main step is to take advantage of social media with the option of an influencer assistance strategy or advertising.

Marcella Eteng as a content creator said why it must be consistent in creating content.

"We are rewarded with social media if for example we consistently create content. More consistently, social media will notice us, and he will give us a good algorithm," he said.

With the increasing number of content creators, Marcella feels even more excited because it shows that the market is getting bigger. The chances of getting money as a content creator are also increasingly diverse. Apart from endorsements, content creators can also be commissioned as affiliate marketing.

"Moreover, in this month of Ramadan, I see that as a content creator in the last few years during the month of Ramadan, the business has a lot of budgets for endorsement influencers," he explained.

According to him, this opportunity should be used, for example by submitting proposals directly to brands or companies.

As CEO & Co-Founder of Kururoo, Eko Prasetya stated that the Kururoo platform is a forum for MSME players specifically in rural areas spread across 111 regencies / cities. In the context of Ramadan, Eko said that alms activities are also able to provide separate opportunities, for example paying fiddies for those who cannot fast.

"So the business not only benefits us ourselves, but how our business collaborates with other ecosystems so that we can achieve the maximum possible benefits in the month of Ramadan," he explained.