Kemenekraf Introduces New Ekraf Logo Along With Launch Of 3 New IPs In Mandalika

JAKARTA - As a form of commitment in strengthening Indonesia's creative economy sector, the Ministry of Creative Economy/Creative Economy Agency (Kemenekraf/Bekraf) introduced a new logo that reflects the spirit of the creative economy as The New Engine of Economic Growth at the Mandalika Festival of Speed 2024 Final Round, Sunday (08/12/2024).

Today I am very happy to introduce the new logo of the creative economy. For the first time, there is the Ministry of Creative Economy as proof of the government's seriousness in the creative economy sector, and as a new ministry, we must not forget our roots, namely Bekraf. Therefore, this logo is similar to the previous Bekraf logo, but we increase the logo according to the current and future expectations," said Deputy Minister of Creative Economy (Wamerekraf), Irene Umar.

The new logo of the creative economy is designed to reflect the unlimited potential of the creative economy. There is also a symbol such as infinity loops that signify infinite abundances, infinite positions, and infinite creativity for the Indonesian creative economy," said Wamenekraf Irene.

In addition to the new logo of Creative Economy, 15 local IP logos that are developing to the international arena of various sub-sectors are also displayed at the event, as a form of cross-sectoral collaboration to support the emergence of local IPs of the creative economy in international-scale events.

The introduction of the logo of the Ministry of Creative Economy also coincides with the launch of three new local Intellectual Property (IP), namely Indonesia Legends, Web3 Racing Legends (W3RL), and Indonesia Game Week which are the result of collaboration with MGPA, Max Motorsport, Radical Motorsport Indonesia, Sekuya Racing, and other motorsport communities.

Indonesia has great potential in the racing and game industry. The launch of this local IP is a real step to integrate games, creativity, technology, and sports to open up new opportunities. Collaboration like this will pave the way for more innovations in the future, "said Wamenekraf Irene.

Indonesia Legends aims to turn gamers' dreams into reality, one of which is through the Radical Academy 2024 program with the theme From Virtual Reality to Real Track. While Web3 Racing Legends (W3RL) comes as an innovative racing platform that integrates modern technology to attract the global community.

Meanwhile, Indonesia Game Week, which will be launched next year, aims to optimize the potential of game developers in Indonesia. This program is expected to encourage game industry players to continue to work and take advantage of Indonesia's gaming ecosystem which continues to grow rapidly.

"I hope that with the launch of this new local IP, I can bring IP racing abroad, because it is time for Indonesia to be in the international arena," said Deputy Minister of Creative Economy Irene.