Indian PhonePe Launches Appstore Identification, Android App Store Competitor Play Store

JAKARTA - PhonePe, India's largest digital payment application officially launched the latest Android application store, the Appstore Developer Platform on Saturday, September 23 yesterday.

With this launch, PhonePe invites all Android app developers to immediately register and start marketing their products with its own developer platform to the Appstore Identification.

This app store will later offer local experience in 12 languages, which are fully adapted to Indian audiences.

What an exciting day! The big unveil of @IndusAppstore - India ka Appstore. Developers seize this opportunity.The Developer Platform is live, hurry up andsign up now ➡️➡️ https://t.co/pdiYup3Daw @_TechSparks @YourStoryCo #IndusAppstore It's a wrap. pic.twitter.com/zNMVCcuYpX

— PhonePe (@PhonePe) September 23, 2023,

What an exciting day! The big unveil of @IndusAppstore - India ka Appstore. Developers seize this opportunity.The Developer Platform is live, hurry up andsign up now ➡️➡️ https://t.co/pdiYup3Daw @_TechSparks @YourStoryCo #IndusAppstore It's a wrap. pic.twitter.com/zNMVCcuYpX

Interestingly, PhonePe said it would not charge developers any registration fees for the first year, but switch to 'nominal' fees afterward.

Developers will be free to integrate their own options payment services within their apps.

The startup will also not charge a commission for in-app purchases, compared to Google's 15-30 percent rate. They said that the Appstore Identification Identification was formed to address concerns local developers are dissatisfied with Google's response.

Even though it's a big consumer market, app developers are always forced to work with just one Google Playstore application store to distribute their apps," said cap Dongre, CPO & Co-Founder, Appstore Indus in its statement.

"The Appstore Idendus hopes to provide a credible alternative, which is more localized and offers better application discovery and consumer engagement," addedvillage.

ung juga menyebutkan bahwa Indus Appstore akan menyediakan saluran distribusi alternatif bagi pengembang untuk memasuki pasar Android India.

For the startup and launch of the new app, the Appstore Indus will have a special purpose called Launch Pad to provide this new application with better visibility and search optimization.

"This will also offer some developer tools and features that address the challenges most Android developers face."