Strengthening the Sumatra Region, Honda Adds Six New Dealer Networks

JAKARTA- In the automotive industry, having a strong and wide network of car dealers is a crucial aspect for every manufacturer. An efficient and well-integrated dealer network is a vital foundation for ensuring smooth distribution, marketing, and customer service.

PT Honda Prospect Motor (HPM) inaugurated six dealer networks simultaneously on the island of Sumatra on Thursday, July 27, 2023. The six new dealer networks are Honda Arista Langsa in the province of Nanggroe Aceh Darussalam, then Honda Arista Duri, Honda Arista Ujung Batu, Honda Arista Bagan Batu in Riau province, and Honda Arista Bandar Jaya and Honda Arista Metro in Lampung province.

"We continue to be committed to expanding our sales and after-sales network to new areas, such as on the island of Sumatra. In addition, we also continue to strive to be closer to consumers so that they can find it easier to find the best service and high-quality products," concluded Yusak Billy as Sales and Marketing, After Sales Operation Director of PT HPM, in a release, 27 July.

The automotive market on the island of Sumatra is one of Honda's sales focuses. Sumatra Island itself contributes 17.5% to Honda's national sales until the first half of 2023. Until now, Sumatra Island has a total network of 40 authorized Honda dealers spread from Aceh to Lampung.