McDonald's Hong Kong Collaborates With The Sandbox To Build Web3 Experience "McNuggets Land"

JAKARTA - McDonald's Hong Kong has chosen The Sandbox to build its first Web3 experience, McNuggets Land, a virtual world dedicated to celebrating Chicken McNuggets' 40th birthday.

This experience brought users to cyber stores with hidden factories and tours through the history of the chicken snack, which allowed players to play and complete missions to win prizes, such as the Sandbox SAND utility token worth 0.45 US dollars (Rp6700), which is used to buy virtual goods and customize avatars on the platform.

🇭🇰 HK Users Exclusive Rewards (only for participants present in Hong Kong!) 🇭🇰🎁10 x "365 Days free Chicken McNuggets®"🎁10,000 x "Chicken McNuggets® (6pcs) Extra Value Meal Redemption Coupon"Dive for your chance to enjoy 1-year of free chicken McNuggets!😋 pic.twitter.com/B0WbmbiFNI

— The Sandbox (@TheSandboxGame) July 20, 2023

HK Users Exclusive Rewards (only for participants present in Hong Kong!) 10 x "365 Days free Chicken McNuggets" "10 thousand x "Chicken McNuggets▁tujuan (6pcs) Extra Value Meal Redemption Coupon" Dive for your chance to enjoy 1-year of freeEEN McNuggets! pic.twitter.com/B0WbmbiFNI

Users in Hong Kong can also win free Chicken McNuggets coupons for 365 days to exchange at these network restaurants. To join this cyberspace, users only need to have an email address.

The metaverse experience has emerged as a tool for brand-building strategies in recent years, allowing companies to present products and services in the form of games, as well as form an online loyalty program.

Sebastien Borget, co-founder and chief of operations of The Sandbox, noted in a statement shared with Cointelegraph that the partnership with McDonald's took The Sandbox to a "new level" and brought it closer "to achieving the main goal of mass adoption of the metaverse."

This fast food giant has chosen a previous Web3 tool to involve customers. In 2021, for example, McDonald's China released a series of 188 nonfungible tokens to celebrate its 31st birthday in the local market.

McDonald's is not the first global brand to embrace cyberspace through collaboration with The Sandbox. The Web3 company has collaborated with nearly 400 companies, including Warner Music Group, Ubisoft, Gucci, and Adidas, as well as famous figures such as Snoop Dogg, TheGods, Care Bears, The Walking Dead, and Atari.

"The self-publiccing shipment now allows our partners to realize their true potential and monetize their brands in the metaverse by making their customer experience available to everyone, at all times," Borget said of a recently released feature, allowing brands to launch a live experience on the platform's map.