Lexus Holds "Lexus Electrified: Aethereum" Exhibition To Introduce Electrification Technology That Unites With The Best Service

JAKARTA - After launching two electrification car models in Indonesia, namely the All New Lexus RZ and RX Hybrid Electric Performance, Lexus again kicked off with the "Lexus Electrified" campaign through an interesting exhibition entitled "Lexus Electrified: Aethereum".

This exhibition not only provides information and education about electrification technology to the public, but also provides the latest experience with the special Omotenashi service Lexus.

Bansar Maduma, General Manager of Lexus Indonesia, revealed that Lexus wants to strengthen their commitment in terms of electrification through this Lexus Electrified: Aethereum event. D

"We hope that with the Lexus Electrified: Aetherum, people in Jakarta and its surroundings can find out and understand more about Lexus Electrified in a fun and easy-to-understand way through the Electrified Interactive Zone that we have provided," said Bansar, in his official statement, Monday, July 10.

The Lexus Electrified Exhibition: Aethereum is open to the public and offers various attractive facilities and programs related to electrification. Visitors can find a Kinetic Movement Detector at the booth entrance, as well as an Electrified Interactive Zone that presents information on electrification in an interactive and fun way.

Through this exhibition, visitors can learn various types of electrification vehicles along with their explanations, find Lexus electrification vehicle models that match their lifestyle, know the history and development of Lexus electrification technology, and know the various privileges and services that Lexus offers to the owner of the Lexus electrification vehicle.

Not only that, Lexus also introduced Lexus RZ450e, the first pure electric car model they offered. This car is equipped with advanced design and technology that only electric cars have.

To provide comfort to visitors, this exhibition also provides Aethereum Lounge which offers a variety of local foods and drinks. Lexus is also committed to preserving the environment by using recycled packaging materials or a biodegradable material.

The Lexus Electrified Exhibition: Aethereum took place at Atrium Plaza, Summarecon Mall Kelapa Gading 5, North Jakarta from July 10 to August 10, 2023.

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