Google Reveals The Benefits Of The Implementation Of Generative AI In The Media And Entertainment Industry

JAKARTA - Technological developments continue to grow very rapidly. Currently, new wave of transformations comes with a generative AI, a kind of artificial intelligence (AI) that can interact with users in natural languages and create new data, ranging from storylines, reports, and text shapes, to content such as images, videos, and audio.

This AI technology can also be applied to all industries, including the media and entertainment industry. To see the relationship between the generative AI in the media and entertainment industry, Google released an article on how media companies can implement generative AI.

The following are the three benefits of implementing generative AI for. Media and entertainment industries:

Increasing content creation, production and management

If some people are worried that the rapid development of AI can kill the creative profession, Anang actually thinks that a generating AI can open up new ways to make written material, illustrations, voice effects, special effects, and more.

"What actually happened is the opposite. The computer-generated photography, audio recording, and images have activated a new creative mode instead of making the old ones obsolete, the AI is generative about activating new forms of expression and improving the shape that was already known before," explained Anang Efendy, Country Manager, Enterprise and Public Sector, Indonesia, Google Cloud in a statement.

For example, journalists have used tools such as Pinpoint to combine and analyze large amounts of information powered by generative AI.

"Film and television producers can use this technology to accelerate post-production, with new interfaces that support AI to customize or fine-tune quickly for view details such as lighting and color," he concluded.

Improve and customize the audience experience

Furthermore, Anang said that generative AI can help media companies maintain audiences by activating more sophisticated searches and recommendations on their digital content platforms. With multimodal capabilities expanded from natural languages to audio and video content, generative AIs have the right position to strengthen the experience of more personal audiences.

Increasing Monetization

As content consumption expands from linear television programs to include digital offerings on more platforms, devices, and types of content, media companies face challenges to maintaining and increasing monetization.

Generative AI can be used to drive ad revenue growth through more targeted, contextual, and personal ads. Imagine the display and video ads generated quickly for customization of product specifications, messages, styles, colors, and other countless characteristics. This will drive higher engagement, click-through ratio, and ad revenue per impression.