Challenges In Increasing The Indonesian Film Industry, Anything?

JAKARTA - The Indonesian film industry is experiencing great success. Two years of decline due to the pandemic, this year we see many Indonesian films reaching the highest number of viewers in history.

This fresh wind is also felt by industrial filmmakers. This makes many investors want to invest in local film production.

"Pada pandemi kemarin kita lagi naik-naikkan market share naik 30% tapi tahun ini berbeda. Terutama untuk tahun ini ketika kita kembali ke bioskop. Film Indonesia punya box office dalam sejarah meskipun ada faktor lain juga, kata Sheila Timothy, produser dari Lifelike Pictures pada Young Talent Movie Festival 2022 hari Sabtu, 3 Desember 2022

The point is that Indonesian films after the pandemic give us a breath of fresh air. We feel that because a lot of investment in the film is an indication of investors to our film," he continued.

This was also approved by Diana Abbas as marketing from the CGV cinema network. They feel that the demand for cinemas is getting more massive.

"There are a lot of good films this year. There is also a lot of demand to open cinemas in cities by calling us because many are willing to travel an hour or by vehicle to watch movies," said Diana Abbas.

The enthusiasm of the community is also seen on social media. In terms of business, this marketing is free and hopefully makes success and enthusiasm," he continued.

Nuansa Agi from the animation industry also feels the pandemic brings blessings. Animated products, especially locally made, are increasingly being looked at by the audience.

This pandemic can be a blessing in disguise. From advertising, brands began to believe and saw a lot of animated film teasers that had rivaled Pixar," said Nuansa.

With the success of Indonesian films, of course there are still challenges that must be faced by film actors. Apart from maintaining quality, they also feel a lack of new filmmakers. The Young Talent Movie Festival 2022 is an event that can present new filmmakers.

"We understand that there are still a few professional schools for the film compared to schools in neighboring countries. It can start from making short films," said Sheila Timothy.

One of the difficulties in the industry is the lack of professionals. Competitions or festivals like this are the doors to be known and enter the industry," he added.