Educate The Importance Of Quality Sleep For Your Little One Through The Baby Sleep Challenge Campaign

JAKARTA - Quality sleep is one of the important elements in optimizing baby growth and development. During sleep, the brain will select, store information, and even renew the chemical elements in the body.

To increase education about the importance of good quality sleep for babies, MAKUKU held a 'Baby Sleep Challenge' campaign and MAKUKU Air Diapers Comfort with a SAP structure core that is able to absorb better and keep baby's skin surface dry for up to 8 hours.

Andreas Cristan Leyrolf, a pediatrician, explained that the quality and quantity of sleep is very important for a child's growth and development, because it can help optimize growth hormone production and children are able to concentrate better when stimulated.

"During sleep, all body cells, including muscle cells, liver, kidneys, bone marrow, and brain cells recover so that the body and organ functions in children develop optimally and boost the production of growth hormones," Andreas said in his statement, Wednesday, July 6. .

Andreas added, identifying children who have quality sleep can be seen from stable weight gain, standard height, head circumference, general development according to age, active, and cheerful.

"For babies aged 0-12 months, try to have enough sleep between 14 hours to 17 hours a day. As for children 1-5 years as much as 5 years 12-14 hours," he explained.

Meanwhile, Jason Lee, CEO of MAKUKU Indonesia, said that his party understands the concerns of mothers to ensure that their little ones always sleep comfortably and soundly in order to get the maximum benefits of sleep.

"That's why MAKUKU Air Diapers Comfort at a more affordable price, comes with the benefits of a SAP structure core that is able to lock fluids, keep it dry for up to 8 hours, air cavity surface with 2-way circulation, elastic waist designed to adjust to the baby's body shape, and can absorb liquid up to 250 ml," said Jason.

"Not only through products, we also held the 'MAKUKU Baby Sleep Challenge' campaign which was held on May 19 - June 19 to educate parents on the importance of quality sleep for their little ones, as well as share experiences in improving the quality of their little ones' sleep through uploading photos or videos on Facebook. their social media accounts such as Instagram, Facebook and Tiktok," he added.

Jason really appreciates the loyal MAKUKU users who have participated in this campaign and generated a total of more than 16,000 uploads.

"We hope that through this campaign, parents will be increasingly educated in ensuring their little one gets quality sleep and how to choose the right diaper to support their little one's sleep," concluded Jason Lee.