Attract Young Customers, Bank Bukopin Makes Aespa Brand Ambassador

JAKARTA - The South Korean girl group AESPA has been officially appointed as a brand ambassador by one of Indonesia's private banks, Bank BK Bukopin. This aespa appointment is KB Bukopin's rebranding strategy this year to improve the company's brand image.

"KB Bukopin wants to continue the company's momentum to the next level by making AESPA the Brand Ambassador of KB Bukopin this year," said KB Bukopin President Director Chang Su Choi, quoted from ANTARA, Saturday, April 9.

Choi hopes that the collaboration between KB Bukopin and AESPA can also be used to attract the interest of MY Indonesia (as AESPA fans) as part of AESPA to become a potential marketing media for the millennial generation.

"Aespa is considered a potential girl group that can represent the millennial generation and has a large influence and fanbase to promote a brand or product in Indonesia," said Choi.

Since its debut, AESPA has captured the attention of K-POP fans all over the world. Aespa's name continues to soar in the world of K-POP music. No wonder Aespa is dubbed the "Monster Rookie". This is why Bank KB Bukopin has appointed AESPA as a Brand Ambassador.

aespa, which was formed by SM Entertainment, consists of Karina, Giselle, Winter, and Ningning. aespa made their debut on November 17, 2020 with the single “Black Mamba”. The MV of this song was watched 1 million times in 3 days.

It was the fastest record for a debut song MV in the history of a K-POP group and was listed on the Billboard chart and ranked number 1 on Billboard QQ Music China.

aespa won their first award on SBS Inkigayo on January 17, 2021. In February 2021, aespa released a remake of singer Yoo Young-Jin's song "Forever".

Then in May 2021, aespa also released an energetic hip-hop dance single with the title "Next Level". Thanks to its popularity, aespa also signed a contract with the Creative Artists Agency for their activities in the United States.

aespa currently has a mini album released on October 5, 2021 called "Savage" which contains 6 (six) songs, including the single with the same title. At the end of December 2021, they released a cover of SES's “Dreams Come True”

Starting from the debut song "Black Mamba", "Next Level", to "Savage", aespa managed to get consecutive hits. In 2021, they won various awards such as Rookie of the Year and Grand Prize at events such as the Asia Artist Awards (AAA), Melon Music Awards (MMA), Mnet Asian Music Awards (MAMA), and Golden Disc Awards.

This proves that Aespa deserves to be called a 4th generation rookie monster.

Last February, AESPA was recorded to have followers on social media, respectively 7.9 million on Instagram, 1.7 million Facebook, 2.2 million Twitter, and 4.4 million Tiktok, while on Youtube 3.5 million subscribers.