JAKARTA - The supply constraint of AirPods Pro 3 has an impact on Apple's revenue in the first quarter of this year. This caused Apple's wearable device to fail to record an increase in profits. H Z
Revenue for the 'Wearable Devices, Home, and Accessories' category was recorded at only US$11.5 billion or equivalent to Rp193.1 trillion. This figure fell 2 percent compared to the same period last year.
This category is a very broad division because it includes the Apple Watch, AirTag, to Apple Vision Pro. However, the stock constraint of the AirPods Pro 3 has a very large impact on the overall revenue of this category.
"During the quarter, we had a problem with AirPods Pro 3, and we believe that the category as a whole will grow if there is no such problem," said Apple CFO Kevan Parekh, reported by 9to5mac on Friday, January 30.
This is a big note because Apple's accessories category has not experienced revenue growth in the last ten quarters. Despite supply issues, Apple CEO Tim Cook still praised the audio device.
Cook said that the AirPods Pro 3 has very good quality, especially because of the live translation feature. This feature is claimed to be able to change the way their customers communicate across languages.
Despite the sophistication offered by this device, Apple still has to overcome its production problems. That way, the technology giant can meet the very high demand for the device.
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