JAKARTA - The price of the iPhone 18 is predicted not to increase even though the price of memory is soaring sharply in the global market. According to Analyst Ming-Chi Kuo, Apple is still maintaining its market price.
The company prefers to cover the cost difference instead of charging consumers. Apple will seek additional fees through other services so that the price of the iPhone can remain stable this year.
This surge in memory prices is due to the high demand for memory for Artificial Intelligence (AI) data centers. As a result, the stock of memory for smartphones has been disrupted so that the selling price of mobile phones is predicted to increase by 8 percent this year.
Many companies have hinted at price increases on their devices, but Apple is against this path. They are actually taking advantage of the situation at the expense of gross profit margins for competitive marketing strategies.
Apple is lucky to have a stable supply chain and often negotiates prices with suppliers every three months. This gives Apple better cost control than other mobile brands.
That way, the price of the iPhone 18 series is expected to remain the same or only differ slightly from the previous generation. Kuo said that the potential loss from maintaining this price could be recovered with another scheme.
Apple is predicted to cover the margin gap by raising the price of their digital service subscriptions. Some of the services that may be affected are Apple Music, Apple TV, and iCloud+.
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