Instagram Will Limit Hashtags To Three Per Post, Content Creators Start To Be Waswas

Instagram illustration (photo: dock. instagram)

JAKARTA - Instagram seems to be preparing new rules that can change the way users reach audiences. A number of users reported the emergence of notifications that limited the number of hashtags in one post to just three. There has been no official announcement from Instagram, so the strongest assumption is that the platform is conducting a silent trial.

So far, Instagram has allowed up to 30 hashtags per upload, a large area that creators use to expand their reach. If the restrictions to the three hashtags are actually applied, the content discovery ecosystem can change drastically. Some users think this step feels strange, while others see it as an effort to improve the quality of content that appears on the feed and Explore page.

A report from DroidApp states that many users are starting to see these restrictions. When trying to add a fourth hashtag, notifications appear and confirm that only three are allowed. For those who like to spray hashtags such as sprinkling meses on the bread, this certainly feels like a sudden handbrake.

Meta hasn't provided an official statement yet, and this feature hasn't been felt by all users. The situation could mean two things: Instagram is testing a new feature that is likely to be released widely soon, or just a limited experiment whose results are used to determine whether these restrictions are worth permanent.

In addition to hashtag matters, Instagram is also working on a feature that allows users to adjust algorithmic recommendations based on certain topics. This feature is said to be present first at Reels, then spread to the Explore page. In October 2025, Instagram also introduced an AI-powered image editing tool that allows users to overhaul their visual Stories style.

If Instagram really suppresses the number of hashtags, creators should be more strategic in choosing the three most effective keywords. This dynamic adds a new layer to the increasingly complex game of algorithms, making 2025 an experimental full year for one of the largest platforms in the world.