JAKARTA Oura, a technology company that focuses on developing smart rings, is suing a number of companies to protect its smart products. One of the companies being sued is Samsung.

In addition, Pura also sued Zepp Health, Reebok, and Nxxbase Marketing (Noise). Through this lawsuit, Oura claims that these companies produce and sell products that violate Oura's intellectual property rights.

In this lawsuit, Pura focuses on how the company assembles smart rings or more precisely is part of the design. Specifically, this design involves the placement of important components such as batteries, sensors, and flexible circuit boards between the inner and outer shells of the ring.

Many of Oura's competitors, including the Galaxy Ring, have similar designs. For Oura, this almost similar design is proof of a patent violation they have. This lawsuit is also not new because they have targeted Circular, Ringconn, and OMATE.

However, before this lawsuit was filed, Samsung had preceded Oura by suing the company. At that time, Samsung stated that Oura's patent aggression pattern was a direct threat to their upcoming Galaxy Ring.

Unfortunately, this lawsuit was rejected by one of the US federal judges. According to the judge, Oura has not specifically targeted them. With Oura's lawsuit, the legal battle between the two major companies has officially begun.

Although smaller companies choose to pay license fees, Samsung has great resources to challenge Oura's patents. The lawsuit will test whether Oura's patent can actually claim ownership of ring generic design elements.


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