JAKARTA Apple CEO Tim Cook assured Beijing that his company is investing in the region. Cook made this promise during his latest visit to China.
Cook's visit to China was made when Apple announced that iPhone Air pre-ordering would open on Friday, October 17. Cook also announced the latest environmental initiative in collaboration with Tsinghua University.
This visit attracted attention, one of which was because the photo of Cook being given a Labubu doll went viral. An important part of this visit was a meeting between Cook and Chinese government officials in Beijing.
Cook met with China's Minister of Industry, Li Lecheng. This meeting became the main focus amid Apple's efforts to diversify its supply chain.
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During the meeting, Cook promised Li Lecheng that the iPhone manufacturer 'will continue to invest in China', according to an official summary released by China. The summary did not provide details on the amount of investment potential.
This statement from Cook comes as many US companies are more careful in establishing relationships with China. This statement also comes as iPhone sales in China increase slightly, following a prolonged period of demand slowdown.
This investment commitment demonstrates the importance of China as a market and manufacturing base for Apple. To date, Apple has not officially responded to a request for comment on the promised investment details.
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