JAKARTA Apple officially launched the latest generation of the iPhone, including a slim model called the iPhone 17 Air, along with several other devices on Tuesday, September 9, 2025, at Steve Jobs Theater, Cupertino, California.
This launch aims to boost sales ahead of the year-end holiday shopping season. The device price remains mostly the same as the previous year, but Apple removed 128 GB of storage options from its iPhone line.
Here are the full details of Apple's latest devices:
SEE ALSO:
-
| TEKNOLOGI
Mengangkasa, Satelit Nusantara Lima Jawab Kebutuhan Internet Wilayah 3T
09 September 2025, 22:05 -
| TEKNOLOGI
Apple Store Ditutup Menjelang Peluncuran iPhone 17 "Awe Dropping"
10 September 2025, 05:05 -
| TEKNOLOGI
Eli Lilly Meluncurkan Platform TuneLab untuk Penemuan Obat Berbasis AI
10 September 2025, 04:09 -
| TEKNOLOGI
AS Sanksi Jaringan Penipuan Siber Miliaran Dolar di Myanmar dan Kamboja
10 September 2025, 02:05
The iPhone 17 Air is Apple's thinst iPhone model ever made, with a thickness of only 5.6 mm, and priced starting at $999. This device is positioned as a premium model between the standard iPhone 17 and the Pro model, and will be available from September 19, 2025.
The iPhone 17 comes with a larger screen measuring 6.3 inches and introduces ProMotion screen technology with a 120 Hz refresh rate for the first time on a non-Pro model.
The iPhone 17 Pro, with prices ranging from USD 1.099 (approximately IDR 17.5 million), and the iPhone 17 Pro Max, with storage of up to 2 TB for the first time, offers a significant increase.
AirPods Pro 3, at a price of 249 US dollars (around Rp. 3.9 million), comes with a significant increase and will be available from 19 September 2025.
Apple introduced three new smartwatch models: Series 11 (USD 399), SE 3 (USD 249), and Ultra 3 (USD 799), all of which are available for pre-order and went on sale on September 19, 2025.
The launch comes amid the threat of a new import rate from US President Donald Trump's administration, but Apple chose not to raise prices, except on the iPhone 17 Pro which rose 100 US dollars from the previous model. The pre-order for the iPhone starts on September 12, 2025, while AirPods and Apple Watch are already available for pre-order.
Apple also announced the launch of iOS 26, which will support the new AI feature, along with this device on September 19, 2025. The launch is expected to increase Apple's sales ahead of the holiday season, focusing on AI performance and innovative design.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
