Instagram Releases 'Edits' App With Advanced AI Features To Make Reels More Creative

Instagram has officially released its newest editing video application called "Edits" (photo; screenshot)

JAKARTA - Instagram has officially released its latest editing video application called "Edits" for Android and iOS devices. The app is specifically designed for content creators who want to create and edit Reels videos more easily, quickly, and professionally directly from their phones.

The launch of this application was announced in January and is scheduled for release the following month, but only now the application is available globally.

Edits offers a variety of interesting features that make it easier for users to record, compile video clips in one timeline, add popular audio, insert text, and immediately publish the final results to Instagram and Facebook.

One of the main advantages of Edits is his ability to export videos without watermarks, so that video results can also be shared with other platforms without special signs.

In addition to the basic editing feature, this application also presents various artificial intelligence (AI)-based tools. Users can take advantage of the green screen feature to change backgrounds easily.

There is also an AI feature that allows users to convert static images into animated clips or track objects and people in precision to make the video display more dynamic.

Instagram does not only focus on technical editing aspects. Through the Edits application, users are also helped to find content inspiration through special tabs that display Reels with trending audio.

There is also a Ideas tab to store video ideas that you want to develop in the future. More than that, this app provides data-based insights into the performance of certain types of videos, helping creators understand what kind of content their audience likes the most.

Instagram has also announced plans for the development of additional features that will soon be present in the Edits app. Among them is the Keyframes feature to determine the animated points on the position, rotation, and scale of the video more precisely, as well as the AI-based Modify feature to change the appearance and feel of the video instantly. Collaborative features, a wide selection of fonts and text animations, voice effects, transitions, filters, and music are also being developed.

Interestingly, even though it is equipped with advanced editing features, the Edits application is completely free and can be downloaded directly through the App Store and Google Play Store.

This launch marks Instagram's serious steps in competing with other popular video editing applications, especially CapCut which is owned by parent company TikTok. With the presence of Edits, Instagram hopes to empower more creators to produce high-quality video content directly from their mobile devices.