Apple's Sales Drop In China, Losing To Xiaomi And Huawei

Apple's sales have decreased in China (doc. unsplash).

JAKARTA Apple's device sales, including iPhones, continue to decline in China. In fact, Apple is one of the largest mobile phone manufacturers in the country.

Recently, IDC shared reports on cell phone sales in China for the first quarter of this year. In the sale, it was noted that Apple's sales continued to decline.

In fact, Apple is the only brand that has decreased from year to year (yoy). Despite remaining at the top five brands, Apple's position was defeated by another brand that belongs to China.

Xiaomi and Huawei experienced a very drastic increase. Its growth has also reportedly reached double digits, while Apple was unable to achieve total sales of both brands.

The following is sales report data from IDC:

Apple CEO Tim Cook believes that the decline in sales figures is influenced by the lack of adoption of Apple Intelligence.

However, according to IDC analysis, this decline was influenced by other brands that received subsidies from the government.

"Xiaomi stands out as it returns to the top position after nearly a decade, a revival largely driven by government subsidies," said Asia/Pacific Senior Research Manager, Will Wong, citing from 9to5mac.

"Apple, on the other hand, is declining as its premium price structure prevents it from leveraging subsidies."