JAKARTA The results of a TikTok study with Toluna revealed that Ramadan is one of the most important moments for Micro and Medium Small Business Actors (MSMEs) due to the emergence of a number of trends.
During Ramadan, entertainment content usually becomes a favorite of users because the number can reach one million videos. This number is seen in Ramadan last year. In addition, the number of users who spend time on the platform has also increased.
About 45 percent of users spend more time on TikTok, both to achieve entertainment content and view other inspiring content. According to TikTok's study results, many users are inspired to buy new products that are promoted through interesting content.
Therefore, TikTok encourages MSME players to better understand the interests of users of the platform and learn how to create interesting content. The hope is that this trend can help increase MSME sales on the platform.
TikTok also revealed a type of content that is more in demand ahead of the Ramadan moment. Usually users are more interested in seeing content with the concept of storytelling or storytelling. They are less interested in videos that strongly promote products or services.
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"The settlement is a combination of shopping and entertainment, so these MSME actors can directly see content that is entertaining, entertainment in nature, to improve brand awareness first among potential users," said TikTok Indonesia Public Policy and Government Relations Marshiella Pandji on Tuesday, February 11.
In addition to knowing the type of content that users like, business actors must also know the habits of TikTok users in the month of Ramadan. About 68 percent of users usually prepare for Ramadan needs about a month to a week before the moment arrives.
This habit is also seen ahead of the moment of Eid. Based on the results of a TikTok study, "about one in three TikTok users, they started preparing for Eid needs about two weeks before Eid."
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