Google Improves Ad Filter Systems For Better Tracing Experiences

Ad display on Google (photo: Google)

JAKARTA - Google is developing a new prediction model that will help improve its advertising quality system, in order to improve user experience in seeking information on Search.

The search giant said its latest prediction model would be more accurate in assessing the quality of the landing page, so users were no longer directed to pages that did not match their expectations.

"We can now show fewer ads like this, reducing this kind of negative experience for people who search Google," Google wrote in its blog.

This update arises from Google's awareness, where many users click on ads, but instead ends up on pages that are difficult to navigate or don't provide the information they need.

Therefore, this new system is designed to detect whether an ad takes a user to an irrelevant destination or does not provide a clear navigation option.

This change will improve your Tracing experience by making it easier for you to find the information you're looking for and helping to push for long-term value for advertisers, the company continues.

This update not only benefits users but also encourages advertisers to improve the quality of their directive pages to make them more relevant and accessible.

Google insists that it will continue to improve on advertising quality systems to create a more useful digital advertising ecosystem, both for users and advertisers.

"As Tracing continues, we will continue to make changes to our advertising quality system to improve Google Search advertising experience," he concluded.