JAKARTA - A IBM study entitled Embedding AI in Your Brand's DNA, revealed retail company executives from 15 countries predict that 31 percent of employees need to learn new skills to work with AI in the next year.

In fact, this figure is expected to increase to 45 percent in the next three years. This fact shows that companies must immediately prepare a training strategy for their workforce.

Meanwhile, investment in ecosystem platforms (devices facilitating data exchange and AI models) is projected to increase rapidly.

1,500 respondents project growth from 52 percent today to 89 percent in the next three years, as companies seek to integrate AI capabilities with business partners and technology to accelerate innovation and encourage efficiency.

However, although 87 percent of the executives surveyed claimed to have a clear AI governance framework, less than 25 percent of them had fully implemented and routinely.

This gap shows the need to focus more on operational supervision so that AI can be used ethically and effectively.

This report emphasizes that successful brands need to change their perspective on AI, from just a tool to increase productivity to the main driver of innovation.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)

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