BRI Wants Digital Transformation To Have An Impact On The Community Economy, Here's The Explanation

BRI Director of Digital and Information Technology, Indra Utoyo, hopes that BRI's digital transformation will be successful. (photo: doc. between)

JAKARTA – Bank Rakyat Indonesia (BRI) is very serious about digital transformation. According to BRI Director of Digital and Information Technology, Indra Utoyo, this is done to create future performance growth that will have a major impact on the sharing economy in the community.

“In the digital era, it is not looking for the perfect product because often IT people are happy with sophisticated products. But we forget that what we have to bridge is how it will answer the customer's problem and this is more important," said Indra in an official statement received in Jakarta, Sunday, September 26, quoted by Antara.

In the digital transformation carried out by BRI, according to Indra, his party wants to produce something that is very customer driven, customer centric, which can eventually be called a great product and will be liked and used by customers.

He said BRI applies technology principles currently focusing on usability and benefits. Therefore, he said, the company's digital transformation entered into a discipline called product management.

“Product management focuses on how IT thinks, how a product is consumed, not produced. So we should not be busy making it, but busy how it will be used later, "said Indra.

He gave an example of online game products that make consumers happy to play them, causing attachment, repeated use, and even addiction. This is inseparable from the convenience provided by these products and helping consumers.

"Now this is a product that will enduring, sustainably used because the more often it is used, it means the product is alive, otherwise it is a dead product and of course we don't expect that," he said.

As for direct BRI products, the company claims that digitization optimizes the company's services to the public. For example, digitization maximizes the performance of BRILink agents, which currently number 447,385 agents. In 2015 there were only 50,000 BRILink agents with a transaction volume of only IDR 35 trillion. The nominal transaction increased drastically to Rp. 673 trillion in 2019. Even in 2020, it reached Rp. 800 trillion.

“In addition to optimizing services, digital transformation is realizing a sharing economy. If BRI only gets a fee of IDR 1 trillion, then at least the fee enjoyed by the community is estimated to be three times as much," said Indra.