JAKARTA – The Apple Store mysteriously went "down" on Tuesday, August 3. But this incident only lasted about an hour. Then the online application store reappeared with a new look and a special tab on Apple's top-level navigation.

At the top of the store are pictures and links to many of Apple's product lines (Macs, iPhones, AirPods, etc.). Some of these links take you to a new dedicated Store page for the product, which shows you what models are available and leads to resources such as shopping guides, accessories, and support. On the main page of the Store, there is also a section for what's new, links to support pages, and more.

The iPad category in the new Apple Store.

The new design is filled with cards — somewhat reminiscent of the Apple Store app for iOS. It feels mobile-first, with smooth horizontal scrolling between cards on mobile, something that doesn't translate to desktop either. There, the site pops up an arrow that you may need to tap on.

According to the monitoring of The Verge, there are no new products in the Apple Store lately. But this update seems really to be a new layer of color display for Apple's online store. The page for buying the product seems to be really no different from before.

This new look change is expected to be something fresh for next fall, where Apple will be very busy due to new product launches, and large purchases from the public for their products.

The company has been rumored to be finishing work on the iPhone 13, the new AirPods, and the new MacBook Pro, all of which will be launching soon. Whatever product Apple finally announces, now there's a new store that can show it off with a new feel.


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