JAKARTA – Instagram's social media platform doesn't seem to want to be just a place to share photos. Instagram boss Adam Mosseri stated that the platform will focus on video, shopping, creators and messaging.
Mosseri did not play around in realizing the plan. He emphasized that Instagram will not be a social media for sharing photos only. But there are other things that interest him for the development of Instagram in the future.
Launching from The Verge, Mosseri revealed that the company will lean towards entertainment. The Instagram boss glanced at the success experienced by his competitors, Tiktok and YouTube.
Currently Instagram is reportedly starting to focus on video. Later there will be changes and updates that the company will make. Among these are recommendations for certain topics that are not followed. Videos will also appear more immersive. Instagram will show the video in full screen mode.
Some of the focus of video development has been implemented, namely in IGTV, the presence of Reels and Instagram Stories features. However, Instagram doesn't stop there.
Because Mosseri stated that his party wanted to "embrace video more broadly". The Instagram boss already mentioned his plans in his Twitter post. In addition, Mosseri also revealed that the company will develop other features namely Creator, Messaging, and Shopping.
“Change is coming for videos on Instagram. At Instagram we are always trying to build new features to help you have the best experience. Now we're focusing on four key areas: Creators, Videos, Shopping and Messages," said the Instagram boss.
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