Artificial intelligence is predicted to transform many industries, but for Perplexity CEO Aravind Srinivas, the iPhone is not one of the products that will be displaced by the AI wave.
On the contrary, he believes that the technology will actually make Apple's flagship device more relevant and more important in the user's life.
In his discussion on the podcast This Week in AI, Srinivas insists that AI will not "disrupt" the iPhone, but rather expand its role into something much bigger: a personal digital passport.
According to him, as AI advances, the iPhone will evolve from just a communication tool to a digital identity center that stores various aspects of the user's life.
iPhone Is Said to Become a "Digital Passport"
Srinivas explained that the iPhone already stores very personal and important data, ranging from health records, digital wallets, to thousands of valuable photos.
The device is also a communication hub through calls and FaceTime. Because of this, the iPhone is not just a smartphone, but the main node of a person's digital life.
"The iPhone is evolving into a digital passport for its users," said Srinivas. He assessed that this position is difficult to replace by other technologies, including AI itself.
In fact, according to him, the more advanced AI, the greater the value of the iPhone as a device that connects user identity, data, and interactions in one ecosystem.
Apple's Ecosystem Is a Hard Advantage to Imitate
One of the factors that makes the iPhone remain strong is Apple's closed ecosystem. Although it is often criticized for being too exclusive compared to Android, this approach is actually an advantage in the implementation of AI.
Srinivas said that user attachment to the Apple ecosystem is something that is often underestimated. He assessed that Apple's hardware and software integration is very difficult to imitate by competitors.
Even with the delay in the development of the new generation Siri, Apple is considered to still have room to move without losing user loyalty.
The advantage is strengthened by Apple's custom silicon which is able to provide a more efficient and seamless AI experience.
According to data from Counterpoint Research, Apple's ecosystem stickiness is the main driver of the company's growth amid a fluctuating global economy. This is what helps Apple maintain market share dominance.
Ahead of WWDC 2026, the pressure on Apple to show AI progress is indeed getting higher. However, if Srinivas' view is correct, then Apple's AI future is not about who is the fastest, but who is the most trusted.
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