JAKARTA - OpenAI reportedly has earned revenue of around US$ 100 million or equivalent to Rp. 1.6 trillion in just two months since it started inserting ads in the ChatGPT service.
The information refers to a report that said that the advertising-based business model is starting to show significant results in monetizing the conversation-based AI platform.
In addition to these initial achievements, OpenAI also projects that advertising revenue could reach US$ 2.5 billion by the end of 2026. In fact, this figure is expected to soar to US$ 53 billion by 2029 and potentially reach US$ 100 billion by 2030.
This ambitious projection is based on the assumption of significant user growth, with a target of reaching 2.75 billion weekly users in the next few years.
This advertising monetization model is considered effective because ChatGPT is able to utilize user conversations to display more relevant and personalized ads.
A number of parties assess that the presence of advertisements has the potential to disrupt the image of ChatGPT as a neutral and trusted platform, and could even encourage users to switch to competing services that do not display advertisements.
This move is seen as an answer to the main challenge of the artificial intelligence (AI) industry, namely how to generate profits from services that are mostly used for free.
However, this strategy also raises concerns from some users regarding privacy and the potential misuse of conversation data.
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