JAKARTA - Sony Interactive Entertainment (SIE) announced that it has reached an agreement to acquire Cinemersive Labs, a UK-based company that works in the field of machine learning and computer vision.
Founded since 2022, Cinemersive Labs is known to have a team with in-depth expertise in the fields of computer vision and machine learning.
Following this acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to the company's broader efforts to advance the latest visual computing in games.
"This includes applying machine learning to improve the visual gameplay, improving rendering techniques, and opening new levels of visual fidelity for players," Sony wrote in its official announcement.
This acquisition is expected to strengthen Sony's technical capabilities, especially in developing a more immersive gaming experience for PlayStation users.
Sony stated that it is optimistic that this collaboration will accelerate innovation in game development, while strengthening PlayStation's position as a flagship platform for gamers around the world.
"We look forward to welcoming the Cinemersive Labs team at SIE and continuing to make PlayStation the best place to play," the announcement concluded.
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