Apple Gaspol New Platform: All Businesses Enter One Application!

Apple officially introduced a new platform called Apple Business. (photo: dok. apple )

JAKARTA — In a move that could be called "Apple banget" - smart, integrated, and ambitious - Apple officially introduced a new platform called Apple Business. This is an all-in-one solution designed to help businesses from small to enterprise run operations more efficiently and securely.

The platform will be available starting April 14 in more than 200 countries and regions, marking Apple's major expansion into the global business services ecosystem.

Apple Business combines a number of core services in one integrated system, ranging from device management (mobile device management/MDM), business email, calendars, to company directories with custom domain support. With this approach, Apple tries to eliminate the complexity that has long been a "classic burden" for many companies - especially those with minimal IT teams.

Apple Wants to Be the Backbone of Business

According to Apple's Vice President of Enterprise and Education Marketing, Susan Prescott, this platform is a major step in Apple's long-term commitment to supporting business transformation.

Apple Business comes with built-in MDM features that allow companies to manage devices such as MacBook Air, iPad Pro, to iPhone 17 Pro in one dashboard. The "Blueprints" feature allows device settings to be automatically set from the first time it is turned on - alias zero-touch deployment, suitable for companies who want to immediately gas without the hassle of manual setup.

Not only that, Apple also unites email, calendar, and internal directory services with their own domain identity, making company communication look more professional without having to subscribe to many separate services.

On the other hand, integration with platforms such as Apple Maps opens up new opportunities for businesses to reach local customers. Starting this summer in the US and Canada, the company can even place ads directly in Maps - appearing in search results or recommendations for places, but still with Apple's typical privacy approach.

Apple insists that user data remains safe, is not tracked across apps, and is not shared with third parties - a strategy that clearly wants to differentiate them from rivals in the digital advertising industry.

In addition, Apple Business also presents brand and location management features that were previously in Apple Business Connect. Starting from the brand profile, the location display in Maps, to customer interaction insights can now be accessed in one place.

This move shows Apple's new direction: not just selling premium hardware, but also building an end-to-end business ecosystem. In other words, Apple wants to be the "operating system" of modern companies.