JAKARTA - Technology billionaire Elon Musk announced that the digital payment service X Money will enter the public access phase early next month. This feature is part of a major strategy to turn the X social media platform into an "everything app".
The announcement was made by Musk on Tuesday, March 10, marking the company's latest move to expand the platform's functions from just social media to a digital service ecosystem that includes communication, entertainment, and financial transactions.
This move also reflects Musk's efforts to leverage X's large user base as well as the increasing trend of digital transactions within the application. By introducing an integrated payment system, the company hopes to open up new revenue sources while increasing user engagement on the platform.
To strengthen the service, X has previously partnered with global payment company Visa in 2025. This partnership allows the integration of direct payment services for application users.
Since acquiring the platform formerly known as Twitter for around 44 billion US dollars in 2022, Musk has continued to push for a major transformation of the service. He has repeatedly expressed his ambition to make X an all-in-one app, which not only provides messaging, image and video uploading services, but also streaming and digital payment systems.
In the economic logic of the platform, this move makes sense. Applications that manage to keep users within their ecosystem for longer have a greater chance of generating revenue from various additional services. This model has long been seen in Asia, where one application can serve as a digital wallet, messaging service, and online marketplace.
Musk seems to want to replicate the formula in the West. If successful, X has the potential to change from just a place where people argue about politics or memes to a kind of "digital mall" where users talk, watch, and also pay bills in one application.
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