JAKARTA - YouTube is testing a change where they may stop sending all notifications from a channel to inactive subscribers. This update targets users who have recently not interacted with the channel. The reported goal is to reduce the notification load (notification overload) and prevent warnings across the application from being completely disabled.
Google is testing a new change that affects the way YouTube sends notifications. Some users have reported that the app is not sending alerts from certain channels even when all options have been enabled.
This new notification system is currently being tested on a small number of subscribers. This primarily targets people who have enabled alerts for many channels but do not interact with all of them. This change can simplify notifications.
Under normal settings, selecting "All notifications" means a subscriber is notified of every upload posted by a channel. That includes regular videos, Shorts, and sometimes live streams.
However, in a new limited test, YouTube may temporarily stop the warning if the viewer has not recently watched, liked, commented on, or interacted with a specific channel. This change currently only applies to certain accounts.
YouTube says many viewers turn on all alerts for multiple channels and then feel overwhelmed. Instead of updating settings for individual creators, some users simply turn off notifications for the entire app.
When that happens, creators lose contact with their audience altogether. By limiting the alert to only active viewers, YouTube aims to reduce the number of people who disable app notifications altogether.
YouTube has confirmed that channels that rarely upload content will not be affected. Viewers who regularly interact with the channel should also continue to receive notifications as usual. Also, although push notifications are reduced during testing, updates will still appear in the subscriber inbox within the YouTube app.
The company has not completely removed the feature. It is only running tests to observe the wider impact of the move.
This testing was reportedly started in March 2025 and has been going on for most of the past year. This change is not expected to have a negative impact on creators or viewers.
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