Ulefone Releases New Color of RugOne Xever 7, "Sand Dune" Feel Similar to Sand Dunes as an Attraction

RugOne Xever 7 and Xever 7 Pro are both rugged phones with IP68, IP69K, and MIL-STD-810H military standards (photo; x @RugOneOfficial)

JAKARTA - Rugged phone manufacturer Ulefone officially introduced a new color variant for the RugOne Xever 7 and Xever 7 Pro series. The latest color is named Sand Dune, which is inspired by the natural nuances and desert landscapes.

Ulefone revealed that the black color variant has been recording very good sales. However, the company wants to provide a new option for consumers who want a different look on a rugged phone.

"This new variant brings a desert aesthetic inspired by nature to the rugged smartphone market," Ulefone said in its official statement. "Leaving behind the traditional industrial look, this earth-toned warm color is designed for adventurers who want their gear to reflect the vastness of the landscapes they explore."

Visually, the Sand Dune color looks very bright, tending towards pale pink or salmon. On the back, you can see the battery cover, confirming one of the main advantages of this phone, namely the battery that can be removed and replaced easily.

Each unit of the RugOne Xever 7 is equipped with two 5,550 mAh capacity batteries as well as a 4-in-1 charging station that serves for power storage and management. Ulefone also includes a 33-watt fast charger in the sales box.

In terms of specifications, there is no change from the previous variant. This phone carries a flat AMOLED screen measuring 6.67 inches with a refresh rate of 120 Hz. The main camera has a resolution of 50 megapixels, accompanied by a 64 megapixel night vision camera.

The device's performance is powered by the MediaTek Dimensity 7025 chipset, paired with 12 GB of RAM and 512 GB of internal storage. E-SIM support is also embedded, along with a special TorchX light and various AI features, including Google Gemini integration.

The RugOne Xever 7 and Xever 7 Pro are both rugged phones with IP68, IP69K, and MIL-STD-810H military standards. The main difference between the two lies in the Pro model which is equipped with a FLIR Lepton 3.5 sensor for thermal imaging features.

The RugOne Xever 7 series in Sand Dune color is already available globally through RugOne's official store, AliExpress, and other sales channels. The Xever 7 price starts at 529.99 US dollars, while the Xever 7 Pro is sold at a price of 659.99 US dollars.