JAKARTA Alibaba began selling artificial intelligence-powered quark glasses in China on Thursday, November 27, a move that marks the company's new ambition to compete in the global wearable market currently controlled by Meta.
This device is marketed starting at 1,899 yuan or about 268 US dollars (Rp4.4 million). The quark uses Alibaba's AI Qwen model and comes in a form that looks more like ordinary glasses than large headsets, with minimally black plastic frames.
Alibaba said that the Quark would be in-depth integrated with a number of its main applications, including Alipay's payment platform and Taobao's shopping site. Users can take advantage of these glasses for functions such as direct translation and instant price recognition when shopping.
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The company is working to strengthen its presence in the consumer AI market after years of lag behind competitors. Earlier this month, Alibaba also released a major increase in its flagship AI chatbots.
The race to create new AI-based entertainment and computing devices is getting more intense among world tech giants. Meta, the owner of Instagram, still controls about 80 percent of VR's headset market share globally.
On the other hand, Apple marketed Vision Pro, while Samsung launched the Galaxy XR in October with the AI feature from Google. Other Chinese technology companies also jumped into this market. Xiaomi released AI glasses in June, and Baidu already had similar products.
The Quark boom adds to the list of increasingly dense AI-powered wearable devices, marking Alibaba's aggressive expansion into an increasingly strategic realm in the global technology landscape.
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