TikTok Now Allows Users To Set How Much AI Content They Want To See

The AIGC control feature on TikTok is starting to come through the Manage Topics (photo: x @HardwarePremium ·)

JAKARTA - TikTok, which was originally known as a platform containing user-made content, is now launching a new setting that allows users to choose how much AI-generated content (AIGC) they want to see on the For You page. In addition, TikTok also introduces more advanced labeling technology to identify AI-based content.

This AIGC control feature comes through the Manage Topics' tool, which allows users to set up the type of content that appears on TikTok.

Manage Topics already allows users to adjust how often they view content from more than 10 categories such as Dance, Sports, or Food & Drinks, TikTok wrote in its official blog. Like any other control, AIGC settings are designed to help users set content diversity in their feed, not to delete or replace content as a whole.

The launch of this feature comes amid the growing popularity of AI-based platforms, such as Meta and OpenAI's AI-only feeds. In September 2025, Meta launched Vibes, a new feed for AI-made short videos sharing. A few days later, OpenAI introduced Sora, a social platform for creating and sharing AI videos.

Since the presence of Sora, many realistic AI videos have started circulating on TikTok. Many users also use AI to make visual support for other topics, from history to celebrities.

With the new AIGC controls, users who want to reduce the amount of AI content can lower it, while users who like it can increase their portion in their feed.

To use this feature, users can open Settings Good Content Preferences Management Topics, then shift the 'AI-generated content' category slider to determine the frequency of its appearance on the For You page. This feature will be released in stages in the next few weeks.

TikTok is also testing a new labeling technology called 'invisible watermarking'. Previously, TikTok had required labeling realistic AI content and utilizing C2PA Content Credit technology, which embeds metadata to mark AI content. However, the metadata can be lost if the content is downloaded, edited, or re-uploaded on other platforms.

With an invisible watermark, TikTok adds a new layer of security through a watermark that the TikTok system can only read, making it harder for other parties to remove.

This invisible watermark will be applied to AI content created using TikTok tools such as the AI Editor Pro, as well as to content uploaded with C2PA Content Credentials data. TikTok says that this approach makes labeling AI content more reliable, and they will continue to read and add Content Credentials back to content created on the platform.

As part of efforts to increase AI literacy, TikTok also launched an AI literacy fund of US$2 million (Rp33.4 billion) aimed at experts and organizations including Girls Who Code to create educational content related to AI literacy and security.