Spotify Will Launch Music Video Support In The US And Canada

Spotify will present the music video playback feature (photo: dock. Spotify)

JAKARTA Spotify is now not just an audio playback platform. The reason is, in the upcoming updates in the US and Canada, the platform will launch support for music video playback.

Launching from the Android Headlines report, the expansion of this feature will be available in the coming weeks. For now, this music video playback feature is only visible in developer beta or testing before it stabilizes.

Over the years, this streaming platform has been known as an exclusive audio service. Its main competitors, such as YouTube Music, have long offered the ability to switch between official audio and video tracks.

YouTube Music has this feature because it is still integrated with the regular YouTube platform. Therefore, Spotify's decision to launch a special tab for music video playback is a sizeable change.

With this new feature, users can switch between listening to audio tracks and watching official music videos. This turn can be done with just one tap of the button in the app.

At first glance, this approach is like imitating the ability to see music videos on YouTube Music. Although it looks like imitating, it is the right decision and may be beneficial for Spotify in the future.

During beta's testing, this music video feature will be available exclusively to Premium subscribers. Most likely, Spotify will not bring this capability to non-Premium users to attract more new subscribers.

This music video feature was also seen shortly after Spotify received an important license pact. The platform managed to reach a direct agreement with the National Music Publishers' Association (NMPA). This licensing pact paved the way for the expansion of the required audiovisual rights in the US.