UP Phone Made In Indonesia, Marketed In The US And Canada

UP Phone. This smartphone is an Unplugged product (photo: dock. Unplugged)

Jakarta In the midst of the dominance of big brands such as Apple, Samsung, and Xiaomi, a new name has emerged that has begun to attract the attention of the global market: UP Phone. This smartphone is a product of Unplugged, a technology startup from Limassol, Cyprus, which has secretly made Indonesia its main production base.

Interestingly, this product not only penetrates international markets such as the United States and Canada, but also carries a very relevant value in today's digital era: user security and privacy.

Information about UP Phone production in Indonesia was confirmed through a Reuters report in August 2025, which stated that Unplugged collaborated with manufacturing partners in the country to assemble the UP Phone before it was distributed to the global market.

Unplugged CEO, Joe Weil, stated that so far Indonesia has been the backbone of their production. This proves that Indonesia is not only a consumptive market, but also has a qualified high-tech manufacturing capacity.

"The first step is assembly, then gradually procuring components," Weil said.

Premium Specifications, Competitive Prices

Despite being a new player, the UP Phone offers high-end specifications. With a selling price of around $989, this phone competes in the premium segment, but with superior features that emphasize more about data privacy and security.

UP Phone main specifications:

Chipset: MediaTek Dimensity 1200

Screen: AMOLED 6.67 inches

RAM: 8GB

Internal storage: 256GB, can be expanded to 1TB

rear camera: 108MP (main) + 8MP (wide) + 5MP (macro)

Front camera: 32MP

Battery: 4,300 mAh, 33W (wire) & 15W (nirkabel) fast charging

Additional features: IP53, Wi-Fi 6, NFC, eSIM + SIM Nano, 5G, USB Type-C 2.0, stereo speakers

Privacy, Not Just A Style

What distinguishes the UP Phone from other smartphones is its main focus on digital privacy. On its official website, Unplugged claims that the UP Phone does not send DNS requests to third-party servers, in contrast to the iPhone 16 Pro (3,181 DNS requests) and Galaxy S25 (1,368 DNS requests).

This means that the UP Phone minimizes the potential for tracking user data, a feature that attracts the attention of a global community that cares about digital security.

Becoming Trump's Spotlight, Driven By Production In The US

The success of the UP Phone assembled in Indonesia also did not escape the attention of the President of the United States, Donald Trump, who continues to encourage technology companies to produce their devices locally in the US.

Unplugged also announced plans for an expansion into Nevada, USA, to open assembly facilities. Although labor and production costs in the US are much higher, the company is still trying to maintain a selling price of under $1.000.

"We started small and stable scale. We don't release new models every year, but focus on quality," said CEO Joe Weil.

The move is also in response to Trump's policy pressure, including the threat of high tariffs for foreign products sold in the US but assembled overseas a move that is also directed at Apple.

Great Potential For Indonesia

The existence of the UP Phone proves that Indonesia has great capacity and potential as a world-class technology production base. Behind the scenes, factories in the country have produced smartphones with global quality and high selling value.

Although not widely known to the domestic public, this fact should be a national pride and momentum to strengthen the domestic technology manufacturing ecosystem.

With the support of the government, improving the quality of human resources, and supporting industrial policies, Indonesia has a great opportunity to become a key player in the global smartphone industry.

UP Phone is not just a new smartphone on the market. It is a symbol of Indonesia's ability in the high-tech manufacturing industry. Focus on digital privacy, high production quality, and success in penetrating the American and Canadian markets make the UP Phone an important milestone for the future of the Indonesian technology industry.