OpenAI Improve Content Owner Control In AI Sora Video Application, Prepare Monetization Scheme

OpenAI CEO Sam Altman (photo: x @5149jamesli)

JAKARTA - OpenAI, creator of ChatGPT, will soon launch a new feature that allows copyright owners to specifically regulate how their characters are used in the AI-based video creation app, Sora. In addition, the company also plans to implement a revenue-sharing system for those who allow the use of their characters on the platform.

OpenAI CEO Sam Altman, via his personal blog on Friday, October 3, said that this feature will provide more detailed control over the creation of characters' for copyright holders, such as film studios and televisions. Altman explained that the available options include the ability to block the use of certain characters within Sora.

This step comes amid increasing attention to the impact of AI-made content on intellectual property rights (HKI). The creative industry, especially Hollywood, is seeking a balance between technological innovation and fair compensation for creators.

OpenAI has just launched Sora as an independent app this week, initially only available in the United States and Canada. This app allows users to create and share AI videos up to 10 seconds long, which can be taken from copyrighted content and shared on feeds like social media.

However, Sora's copyright policy is predicted to create friction with the film industry. According to sources, Disney has decided not to allow the use of their material in the application.

Altman also emphasized that OpenAI will soon test the profit-sharing model with copyright holders willing to open access to their characters. He acknowledged that this system still needed adjustment.

Model bagi hasil ini akan melalui masa uji coba dan kesalahan untuk menemukan formula terbaik, tulis Altman.

According to him, the number of videos made by users far exceeds the initial estimate many of them were made for a niche audience (certainly). Therefore, OpenAI sees the need for a monetization strategy so that the Sora ecosystem can be sustainable.

OpenAI, backed by Microsoft, previously launched the Sora model to the public last year as part of an expansion into a multimodal technology AI system capable of understanding and producing text, images, and videos.

The move also strengthens OpenAI's position in competition with other companies such as Meta (which has just launched a short video AI platform called Vibes) and Alphabet's Google.

Sora is now an important point in global debate over AI's creativity limits whether machines can become a new expression tool without sacrificing human copyright behind the character she turns on to.