JAKARTA Spotify improves the song listening experience for free users. Through this update, now users can search for and play whatever songs they want.
This ability applies to the 'Select and Play' or 'Search and Play' feature. Users can now press the play button in the Spotify app to play the last song they listen to or search for certain songs and play them without restrictions as before.
This change also applies to the 'Party and Play' feature. Users can immediately play songs from sources outside the Spotify app, for example such as TikTok. This is part of an effort to attract more monthly active users.
Despite being able to play songs freely, Spotify is actually still applying a number of restrictions. Unsubscribed users still have daily jump limits, unlike Premium subscribers who are really free to play songs.
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16 September 2025, 12:05
Unfortunately, Spotify did not provide definite details regarding the deadline. Launching from TechCrunch, Spotify only explains that once the limit is reached, free users will be limited to the number of jumps per hour. The goal is to encourage users to interact more frequently with ads.
This move is also part of Spotify's business strategy in increasing its advertising revenue. Spotify CEO Daniel Ek admitted that his company was 'moving too slowly' in achieving an increase in advertising revenue.
Spotify wants ad revenue to reach 20 percent of its total revenue, but currently only 11 percent. With a base of 433 million free users, this update is key to achieving that target.
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