JAKARTA - YouTube has started sending notifications to some YouTube Premium Lite users that they will start seeing ads on YouTube Shorts starting June 30, 2025. These changes occur especially in the early countries where these services were first tested, such as Germany and Thailand.
YouTube Premium Lite is a cheaper paid subscription version than regular Premium YouTube plans. The main focus is removing most of the ads from YouTube videos, without including access to additional features like YouTube Music.
This is perfect for users who only want to watch videos without ad disturbances, but use other music services like Spotify.
But from the start, YouTube has informed that some types of content can still display advertisements, such as:
- Music video
- YouTube Shorts
- Search results and during browsing
Even so, in practice, the ad is quite minimal and this service is considered an ideal compromise for users who want an ad-free experience without having to pay in full for additional features.
Recently, YouTube Premium Lite users in Germany and Thailand received official emails from Google informing that ads in Shorts will start appearing from June 30. This surprised some users in those countries because they had not previously been notified that Shorts was included in the content category featuring ads.
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In fact, when this service was introduced in early countries such as Germany, Thailand, and Australia, YouTube had not clearly stated that Shorts would still contain advertising. However, when services expanded to other regions such as the United States, ads on Shorts were already mentioned from the start.
For most Premium Lite users outside these countries, nothing has changed because from the start they already knew that Shorts would still display ads. Google is now only officially informing early users who had not previously been given a complete explanation.
If you are a YouTube Premium Lite user and receive this notification, there's no need to worry. This is not a sudden change, but a clarification from YouTube on policies that are actually already running elsewhere. Premium Lite remains a saving choice for those who want to reduce ads without paying full attention to all Premium features.
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