JAKARTA The number of subscribers on Spotify continues to grow over time, especially in Europe. Recently, the music streaming platform managed to reach 100 million paid subscribers on the continent.
This is a very important achievement. Not only for Spotify's internal team, but also for musicians or music creators in Europe. The reason is, the more people who subscribe, the greater the royalties the artist gets.
Spotify data shared shows that royalties for artists in Europe have broken records. They managed to hand over royalties of 1.7 billion euros (Rp 31.4 trillion) last year, an increase of 15 percent or almost double the royalties of artists in Europe in 2020.
"We are delighted that the European Union (EU) creators continue to exceed global borders, with more than half of the royalties generated by EU artists appearing in languages other than English," Federica Tremolada, General Manager of Spotify for Europe, said in a statement.
Spotify's Loud and Clear data shared also shows a rapid increase in the creative ecosystem on the continent. So far, Spotify's listeners in the EU have reached 351.66 billion times.
In addition, artists or musicians at the EU have also managed to penetrate the US market. More than 830 million playlists made by US users include several artists from the EU. This is in line with the entry of 52,000 EU artists into Spotify editorial playlists.
Meanwhile, with regard to royalties distributed by Spotify in the EU, many artists managed to earn quite a high income. There were more than 17,000 artists who earned more than 10 thousand euros (Rp 184 million) last year.
Not only that, more than 27,000 artists in the EU also managed to get royalties of more than 5 thousand euros (Rp92.4 million). According to Spotify, this is the highest royalties percentage they have written since 2017.
"Our Loud and Clear Europe data is a major example of how streaming services continue to empower European artists and creators to transcend geographical boundaries, to develop a global fan base, awareness, and success," Federica explained.
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