IoT Adoption Is Getting More Attention, Indonesian Companies Are Still Bimbang Regarding High Costs

(right) Elisa Pramono, Head of Sales of Teltonika Indonesia (photo: Dinda Buana/VOI)

JAKARTA - As a company that focuses on providing global Internet of Things (IoT) technology, PT Teltonika IoT Indonesia stated that awareness of IoT technology in Indonesia continues to show a positive trend.

Head of Indonesian Sales Teltonika Elisa Pramono said that more and more companies in the country are starting to understand the potential cost efficiency from the application of IoT.

"So, public awareness for IoT is increasing now. Because IoT must be related to cost efficiency," said Elisa at the 2025 Telecommunications Summit on Thursday, May 22 in Jakarta.

Although it requires a fairly large investment value, Elisa emphasized that the use of IoT in various industrial sectors can also result in much greater profits.

However, challenges still exist, especially related to market education. Elisa highlighted that Indonesian people are classified as sensitive prices, so they are often reluctant to invest at the beginning because they do not fully understand the benefits offered by this technology.

"Because many companies think that IoT costs quite high. But, with IoT, actually the costs they spend can save bigger losses," he said.

Therefore, Teltonika itself continues to encourage market education through partnerships and direct approaches to industry players, in order to accelerate digital transformation in the country.

"So our job here as IoT producers, we want to make sure of this, the benefits are this big. Okay, you invest a lot, but you get even bigger benefits than what you invested," concluded Elisa.