JAKARTA - The location tracking company Unacast has confirmed to the Norwegian government that it has been a victim of hacking, according to a notification published by Norwegian public broadcaster NRK on Friday, January 10.

Last week, claims began circulating online that its data brokerage subsidiary Unacast, Gravy Analytics, had been a victim of digital data theft. Experts say that data leaked and published on the internet by hackers appears to be genuine, but the company has so far not responded to messages seeking comment.

Documents published by the NRK were addressed to Norwegian data protection authorities and stated that the breach involved the theft of information from the Graby Analytic web server using a "miused" key.

The document cites Unacast's lawyer, Baker Hostetler, who said the breach was found on January 4 but its execution time is still under investigation.

The law firm was also quoted as saying that preliminary investigations showed that some of the stolen files "could contain personal data".

Calls to the Norwegian data protection authorities went unanswered on Friday night. Baker Hostetler has also not immediately responded to the message. Unacast has also not responded to a message seeking comment.

Data hacking experienced by Unacast, a location tracking company, certainly has a significant impact, both for the company itself and for its customers. Here are some potential impacts that may occur:

Financial Losses:

Reputational damage:

Legal Impact:

Impact on User Privacy:


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