Streaming And Game Service Traffic Increases By More Than 20 Percent During The 2025 Nataru Holiday

Illustration of mobile games (photo: Adobe Stock)

JAKARTA - XL Axiata Tbk (XL Axiata) recorded an average data traffic increase of 19 percent during the Christmas and New Year 2025 holidays, period 24 December 2024 to 2 January 2025.

In addition, through monitoring carried out during this period, all data service traffic during the Nataru period, dominated by traffic from streaming services or activities, followed by web browsing and file access.

For streaming service traffic, it has increased by 28 percent compared to traffic on normal days, while game traffic has increased by 49 percent.

Specifically for a number of popular social media platforms, Facebook traffic increased by 6 percent from normal days, and Instagram increased by 20 percent.

As for video sharing services, traffic on YouTube increased by 18 percent, Tiktok 31 percent. And for instant messaging services, WhatsApp traffic increased by 11 percent.

Furthermore, for music streaming traffic, it has increased by 21 percent from normal days. For games, the highest traffic is on Free Fire by 105 percent from normal days, Roblox up 88 percent and Mobile Legends, up 22 percent.

On film streaming services, Vidio traffic rose 137 percent compared to normal days, Viu, up 106 percent and Netflix also experienced a 98 percent increase in traffic.

And as usual during the long holiday period, traffic to map services also increased. GPS waze increased by 24 percent, and Google Maps increased by 18 percent, and while Apple Maps traffic was the same as normal days.