XL Axiata Data Traffic Increases 19 Percent During The 2025 Nataru Holiday

Kneikan traffic data XL Axiata (photo: XL Axiata)

JAKARTA - PT XL Axiata Tbk (XL Axiata) revealed that during the Christmas and New Year 2025 holidays, from 24 December 2024 to 2 January 2025, their average service traffic increased by 19 percent compared to normal days.

Meanwhile, the peak increase in XL Axiata's own service traffic occurred on New Year's Eve at the Sarangan tourist site, which reached an increase of 208 percent compared to normal day conditions.

"As we predicted earlier, there was a significant increase in data traffic considering the increasing mobility of people in various regions to celebrate and enjoy the Nataru holiday," said XL Axiata Director & Chief of Technology Officer, I Gede Darmayusa in a statement.

Gede also admitted that he was grateful because during the holiday period the quality of the network remained prime, did not experience any significant disturbances because a number of anticipatory steps had previously been taken.

The measures include a capacity increase of up to 2 times, the deployment of BTS mobile (MBTS), preparing generators complete with fuel in disaster-prone areas, and readiness to engineering network diversion in disrupted areas to surrounding networks.

XL Axiata data also shows the high digital activity carried out by customers in filling Nataru's holiday period. Data traffic in residential areas in Jabodetabek and other big cities still shows an increase of around 18 percent compared to normal days.

Nationally, the highest increase in traffic occurred in East Lombok Regency, which rose 34 percent, followed by Central Lombok Regency with an increase in traffic of 31 percent, and Bogor Regency which rose 23 percent.

Based on the province, the highest increase in traffic occurred in Bali, West Nusa Tenggara, and East Nusa Tenggara, at 21 percent, then East Java rose to 18 percent, South Kalimantan and Central Kalimantan rose to 17 percent.

For West Java, Central Java, and DIY, it has increased by 16 percent. On average, traffic throughout Sumatra increased by 13 percent and Sulawesi by 15 percent.

Popular tourist destination areas have also experienced a significant increase in data traffic. The Malioboro area, Yogyakarta, data traffic increased by 115 percent compared to normal days.

The East Java Sarangan area, this year traffic rose by 208 percent. Meanwhile in Labuan Bajo, East Nusa Tenggara rose 6.49 percent, Bromo East Java rose 294 percent, Kuta Badung Beach Bali rose 67 percent, Puncak Bogor 50 percent, Lake Toba rose 106 percent.